|
Promotion example
1 |
|
Card holders
/
Serie |
125 |
 |
|
Bets cost /
Card holder |
1.53 |
 |
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
 |
|
1.53 |
0.08 |
0.54 |
2.15 |
100,000 |
215,000 |
|
1.53 |
0.06 |
0.30 |
1.89 |
250,000 |
472,500 |
|
1.53 |
0.06 |
0.20 |
1.79 |
500,000 |
895,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
 |
 |
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
466,667 |
168,000 |
|
70%
Card holders |
85,714 |
30,857 |
|
|
|
|
|
Promotion example
2 |
|
Card holders
/
Serie |
150 |
|
|
Bets cost /
Card holder |
1.28 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.28 |
0.08 |
0.54 |
1.90 |
100,000 |
190,000 |
|
1.28 |
0.06 |
0.30 |
1.64 |
250,000 |
410,000 |
|
1.28 |
0.06 |
0.20 |
1.54 |
500,000 |
770,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
388,889 |
140,000 |
|
70%
Card holders |
71,429 |
25,714 |
|
|
|
|
|
Promotion example
3 |
|
Card holders
/
Serie |
175 |
|
|
Bets cost /
Card holder |
1.10 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.10 |
0.08 |
0.54 |
1.72 |
100,000 |
172,000 |
|
1.10 |
0.06 |
0.30 |
1.46 |
250,000 |
365,000 |
|
1.10 |
0.06 |
0.20 |
1.36 |
500,000 |
680,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
400,000 |
13,333 |
|
70%
Card holders |
73,469 |
2,449 |
|
|
|
|
|
Promotion example
4 |
|
Card holders
/
Serie |
175 |
|
|
Bets cost /
Card holder |
1.83 |
|
|
Duration of the
Promotion |
20 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.83 |
0.08 |
0.81 |
2.72 |
100,000 |
272,000 |
|
1.83 |
0.06 |
0.45 |
2.34 |
250,000 |
585,000 |
|
1.83 |
0.06 |
0.30 |
2.19 |
500,000 |
1,095,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
400,000 |
13,333 |
|
70%
Card holders |
73,469 |
2,449 |
|
|
|
|
|
