|
Promotion example
1 |
|
Card holders
/
Serie |
125 |
 |
|
Bets cost /
Card holder |
1.00 |
 |
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
 |
|
1.00 |
0.08 |
0.54 |
1.62 |
100,000 |
162,000 |
|
1.00 |
0.06 |
0.30 |
1.36 |
250,000 |
340,000 |
|
1.00 |
0.06 |
0.20 |
1.26 |
500,000 |
630,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
 |
 |
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
466,667 |
168,000 |
|
70%
Card holders |
85,714 |
30,857 |
|
|
|
|
|
Promotion example
2 |
|
Card holders
/
Serie |
150 |
|
|
Bets cost /
Card holder |
0.84 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
0.84 |
0.08 |
0.54 |
1.46 |
100,000 |
146,000 |
|
0.84 |
0.06 |
0.30 |
1.20 |
250,000 |
300,000 |
|
0.84 |
0.06 |
0.20 |
1.10 |
500,000 |
550,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
388,889 |
140,000 |
|
70%
Card holders |
71,429 |
25,714 |
|
|
|
|
|
Promotion example
3 |
|
Card holders
/
Serie |
175 |
|
|
Bets cost /
Card holder |
0.72 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
0.72 |
0.08 |
0.54 |
1.34 |
100,000 |
134,000 |
|
0.72 |
0.06 |
0.30 |
1.08 |
250,000 |
270,000 |
|
0.72 |
0.06 |
0.20 |
0.98 |
500,000 |
490,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
333,333 |
120,000 |
|
70%
Card holders |
61,224 |
22,041 |
|
|
|
|
|
Promotion example
4 |
|
Card holders
/
Serie |
150 |
|
|
Bets cost /
Card holder |
1.40 |
|
|
Duration of the
Promotion |
20 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.40 |
0.08 |
0.81 |
2.29 |
100,000 |
229,000 |
|
1.40 |
0.06 |
0.45 |
1.91 |
250,000 |
477,500 |
|
1.40 |
0.06 |
0.30 |
1.76 |
500,000 |
880,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
388,889 |
140,000 |
|
70%
Card holders |
71,429 |
25,714 |
|
|
|
|
|
