|
Promotion example
1 |
|
Card holders
/
Serie |
125 |
 |
|
Bets cost /
Card holder |
1.34 |
 |
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
 |
|
1.34 |
0.08 |
0.54 |
1.96 |
100,000 |
196,000 |
|
1.34 |
0.06 |
0.30 |
1.70 |
250,000 |
425,000 |
|
1.34 |
0.06 |
0.20 |
1.60 |
500,000 |
800,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
 |
 |
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
466,667 |
168,000 |
|
70%
Card holders |
85,714 |
30,857 |
|
|
|
|
|
Promotion example
2 |
|
Card holders
/
Serie |
150 |
|
|
Bets cost /
Card holder |
1.12 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.12 |
0.08 |
0.54 |
1.74 |
100,000 |
174,000 |
|
1.12 |
0.06 |
0.30 |
1.48 |
250,000 |
370,000 |
|
1.12 |
0.06 |
0.20 |
1.38 |
500,000 |
690,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
388,889 |
140,000 |
|
70%
Card holders |
71,429 |
25,714 |
|
|
|
|
|
Promotion example
3 |
|
Card holders
/
Serie |
175 |
|
|
Bets cost /
Card holder |
0.96 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
0.96 |
0.08 |
0.54 |
1.58 |
100,000 |
158,000 |
|
0.96 |
0.06 |
0.30 |
1.32 |
250,000 |
330,000 |
|
0.96 |
0.06 |
0.20 |
1.22 |
500,000 |
610,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
333,333 |
120,000 |
|
70%
Card holders |
61,224 |
22,041 |
|
|
|
|
|
Promotion example
4 |
|
Card holders
/
Serie |
150 |
|
|
Bets cost /
Card holder |
1.87 |
|
|
Duration of the
Promotion |
20 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.87 |
0.08 |
0.81 |
2.76 |
100,000 |
276,000 |
|
1.87 |
0.06 |
0.45 |
2.38 |
250,000 |
595,000 |
|
1.87 |
0.06 |
0.30 |
2.23 |
500,000 |
1,115,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
388,889 |
140,000 |
|
70%
Card holders |
71,429 |
25,714 |
|
|
|
|
|
