|
Promotion example
1 |
|
Card holders
/
Serie |
125 |
 |
|
Bets cost /
Card holder |
1.68 |
 |
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
 |
|
1.68 |
0.08 |
0.54 |
2.30 |
100,000 |
230,000 |
|
1.68 |
0.06 |
0.30 |
2.04 |
250,000 |
510,000 |
|
1.68 |
0.06 |
0.20 |
1.94 |
500,000 |
970,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
 |
 |
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
466,667 |
168,000 |
|
70%
Card holders |
85,714 |
30,857 |
|
|
|
|
|
Promotion example
2 |
|
Card holders
/
Serie |
150 |
|
|
Bets cost /
Card holder |
1.40 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.40 |
0.08 |
0.54 |
2.02 |
100,000 |
202,000 |
|
1.40 |
0.06 |
0.30 |
1.76 |
250,000 |
440,000 |
|
1.40 |
0.06 |
0.20 |
1.66 |
500,000 |
830,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
388,889 |
140,000 |
|
70%
Card holders |
71,429 |
25,714 |
|
|
|
|
|
Promotion example
3 |
|
Card holders
/
Serie |
175 |
|
|
Bets cost /
Card holder |
1.20 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.20 |
0.08 |
0.54 |
1.82 |
100,000 |
182,000 |
|
1.20 |
0.06 |
0.30 |
1.56 |
250,000 |
390,000 |
|
1.20 |
0.06 |
0.20 |
1.46 |
500,000 |
730,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
333,333 |
120,000 |
|
70%
Card holders |
61,224 |
22,041 |
|
|
|
|
|
Promotion example
4 |
|
Card holders
/
Serie |
150 |
|
|
Bets cost /
Card holder |
2.33 |
|
|
Duration of the
Promotion |
20 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
2.33 |
0.08 |
0.81 |
3.22 |
100,000 |
322,000 |
|
2.33 |
0.06 |
0.45 |
2.84 |
250,000 |
710,000 |
|
2.33 |
0.06 |
0.30 |
2.69 |
500,000 |
1,345,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
388,889 |
140,000 |
|
70%
Card holders |
71,429 |
25,714 |
|
|
|
|
|
