|
Promotion example
1 |
|
Card holders
/
Serie |
150 |
 |
|
Bets cost /
Card holder |
1.50 |
 |
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
 |
|
1.50 |
0.08 |
0.54 |
2.30 |
100,000 |
230,000 |
|
1.50 |
0.06 |
0.30 |
2.04 |
250,000 |
510,000 |
|
1.50 |
0.06 |
0.20 |
1.94 |
500,000 |
970,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
 |
 |
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
466,667 |
15,556 |
|
70%
Card holders |
85,714 |
2,857 |
|
|
|
|
|
Promotion example
2 |
|
Card holders
/
Serie |
175 |
|
|
Bets cost /
Card holder |
1.44 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
1.44 |
0.08 |
0.54 |
2.06 |
100,000 |
206,000 |
|
1.44 |
0.06 |
0.30 |
1.80 |
250,000 |
450,000 |
|
1.44 |
0.06 |
0.20 |
1.70 |
500,000 |
850,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
400,000 |
13,333 |
|
70%
Card holders |
73,469 |
2,449 |
|
|
|
|
|
Promotion example
3 |
|
Card holders
/
Serie |
200 |
|
|
Bets cost /
Card holder |
2.10 |
|
|
Duration of the
Promotion |
20 |
weeks |
|
|
Cost / Card
holder
(in Pounds) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(in Pounds) |
|
|
2.10 |
0.08 |
0.81 |
2.99 |
100,000 |
299,000 |
|
2.10 |
0.06 |
0.45 |
2.61 |
250,000 |
652,500 |
|
2.10 |
0.06 |
0.30 |
2.46 |
500,000 |
1,230,000 |
|
|
Forecasts
for the bigger
prizes
(in
Pounds) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
291,667 |
105,000 |
|
70%
Card holders |
53,571 |
19,286 |
|
|
|
|
|
