|
Promotion example
1 |
|
Card holders
/
Serie |
125 |
 |
|
Bets cost /
Card holder |
1.82 |
 |
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(Euros) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(Euros) |
 |
|
1.82 |
0.08 |
0.54 |
2.44 |
100,000 |
244,000 |
|
1.82 |
0.06 |
0.30 |
2.18 |
250,000 |
545,000 |
|
1.82 |
0.06 |
0.20 |
2.08 |
500,000 |
1,040,000 |
|
|
Forecasts
for the bigger
prizes
(Euro) |
|
|
 |
 |
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
466,667 |
168,000 |
|
70%
Card holders |
85,714 |
30,857 |
|
|
|
|
|
Promotion example
2 |
|
Card holders
/
Serie |
150 |
|
|
Bets cost /
Card holder |
1.52 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(Euros) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(Euros) |
|
|
1.52 |
0.08 |
0.54 |
2.14 |
100,000 |
214,000 |
|
1.52 |
0.06 |
0.30 |
1.88 |
250,000 |
470,000 |
|
1.52 |
0.06 |
0.20 |
1.78 |
500,000 |
890,000 |
|
|
Forecasts
for the bigger
prizes
(Euro) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
388,889 |
140,000 |
|
70%
Card holders |
71,429 |
25,714 |
|
|
|
|
|
Promotion example
3 |
|
Card holders
/
Serie |
175 |
|
|
Bets cost /
Card holder |
1.30 |
|
|
Duration of the
Promotion |
12 |
weeks |
|
|
Cost / Card
holder
(Euros) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(Euros) |
|
|
1.30 |
0.08 |
0.54 |
1.92 |
100,000 |
192,000 |
|
1.30 |
0.06 |
0.30 |
1.66 |
250,000 |
415,000 |
|
1.30 |
0.06 |
0.20 |
1.56 |
500,000 |
780,000 |
|
|
Forecasts
for the bigger
prizes
(Euro) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
400,000 |
13,333 |
|
70%
Card holders |
73,469 |
2,449 |
|
|
|
|
|
Promotion example
4 |
|
Card holders
/
Serie |
200 |
|
|
Bets cost /
Card holder |
1.90 |
|
|
Duration of the
Promotion |
20 |
weeks |
|
|
Cost / Card
holder
(Euros) |
|
|
|
|
Bets |
Card |
Management |
Total |
Cardholders |
Total
(Euros) |
|
|
1.90 |
0.08 |
0.81 |
2.79 |
100,000 |
279,000 |
|
1.90 |
0.06 |
0.45 |
2.41 |
250,000 |
602,500 |
|
1.90 |
0.06 |
0.30 |
2.26 |
500,000 |
1,130,000 |
|
|
Forecasts
for the bigger
prizes
(Euro) |
|
|
|
|
|
Estimation 70/30
according to Law
of Paretto |
|
30%
Card holders |
291,667 |
105,000 |
|
70%
Card holders |
53,571 |
19,286 |
|
|
|
|
|
