Demonstration for end users

This section is a simulation of what the end user would see when checking his or her prize forecast and/or what he or she could have received in previous expired draws by means of the free Shop2Win lottery bets on his or her card. As we know, they will obtain points when using their cards for any transactions or services with the operator. Shop2Win will, therefore, reward their permanent loyalty.

This is a general example and it can be applied to any sector. The principle aim is to show how cardholders check their points. In this example, he/she can check them  as often as he/she likes. Thus, it provides the operator with useful information about the consumption-loyalty of its clients.

The design of this hypothetical website is just an example and it is not what the cardholders will be actually checking. In fact, they will check this information through the operatorīs own corporate image site. In the same way, the final appearance of the website will be totally different since they will be specially designed for the operatorīs corporate image and they will include details related to that particular sector. Some examples: in banking, cardholders will be able to see the amount of points obtained alongside their bank statement, in petrol stations, they can check every time they get petrol, in distributors, this can be done whenever the cardholder goes shopping, for phone stores, the total time of phone calls will provide them with the points they get, when buying newspapers they will get coupons indicating points, also when buying other products (dairy products, etc) as well as for cinema tickets for instance when talking about a leisure sector operator, etc.

In order to provide an example of what the Shop2Win cardholder could see when checking the prize forecasts we have to bear in mind different factors: the accumulated points, the number of points of the people in the syndicate that they belong to, etc. Therefore, we need to set up a list of rules for this specific simulation.  Letīs say for instance that:

The points obtained per day are valid for 7 days

If the cardholder does not get any points for seven days, then he or she does not qualify for prize-giving in the next draw. They will not enter the prize-giving unless at least 1 point is obtained. Thus, other people in the group share bigger prizes

Each group is made up of 100 cardholders

The permanent free bets on this card are as follows:
   

10 Lotto (5 twice a week)
5 EuroMillions
   

Previous National Lottery draws have already taken place and therefore we know the prize they would have received and we also know the amount of points each cardholder had; that is why we can provide an exact calculation of what they could have won.

However, forthcoming National Lottery draws and the forecast of points per cardholder are mere estimates. Therefore, we provide the best forecast possible: an average of The National Lottery prizes and jackpots. These approximate calculations are done and updated daily  in order to make them as real as possible. But still, they are just estimates which can easily vary depending on cardholderīs consumption and therefore affect the share of the prize.

When checking, cardholders will get the following information:
 
For previous draws, the prizes they have won:
 
  • List of the prizes a cardholder has won.

Also for previous draws:
 

  • List of prizes a cardholder could have won for his or her spending over the 7 days prior to the draw.

For forthcoming draws (7 days after the present day):
 

  • List of the best forecasts of prizes according to the amount of points accumulated by that specific cardholder and the rest of the people in the group or club. They will also be able to check an average calculation of prizes and jackpots announced for those particular draws (Lotto, EuroMillions)

These three pieces of information are the basic principles of the Shop2Win loyalty programme: the changing FORECAST of prizes depending on their LOYALTY, the DYNAMISM of Shop2Win prizes and its ATTRACTIVENESS AND NOVELTY.