Shop2Win contributions for N.G.Os

Thanks to the agreement between Shop2Win and the office where the lottery tickets are validated (verification of National Lottery bets, see “5.- Guarantee through the National Lottery support, verification and custody”) 2% of the total cost of the bets will be allocated for contribution to a specific NGO.  This is a personal contribution with no consequences for private organisations and/or for the administrator of the lottery tickets office.  

Operators will have the option to include these contributions in any Shop2win promotion. In case they choose to carry on with this free contribution, it will be indicated as such for cardholders on the card itself. See example of card design.  

The amount of money obtained for this fund is proportional to the number of cardholders in the promotion and does not imply any additional cost for the Operator.  

Let´s take as an example some promotions with different numbers of bets and/or cost depending on the amount of cardholders in them:

Cardholders Duration: in days  Promotion cost per Cardholder (Pounds) Cost of bets in the Promotion (Pounds)  2% contribution for NGO Children supported in a year 50,000 90 1.75  87,500 1750 8 200,000 180 1.00 200,000 4000 18 500,000 90 0.50 250,000 5000 23 1,000,000 90 0.50 500,000 10,000 45 2,000,000 90 0.50 1,000,000 20,000 90 5,000,000 180 1.00 5,000,000 100,000 450

Those amounts of money administered by the NGO Oxfam (see references below) allows us to give support to 8, 18, 23, 45, 90 or even 450 children in the third world.

As we said, the contribution will be printed on the front of the Shop2win card more or less as follows: (see example of card)

" 2% of the cost of the draws for this card will be allocated for supporting children in the third world through the NGO Oxfam”

Example of the design of the card with a contribution for an NGO:

For a much more detailed explanation of this Shop2win gesture of support and its consequences for social marketing, see Registry Work number XXIX “New Shop2win loyalty incentive: 2% contribution of the cost of your bets for charity programmes for third world children with the help of an NGO”