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This report deals with the integration in the HiperJuego
loyalty system of solidarity programmes and
contributions for NGOs devoted to improving the
situation of third world children.
This contribution for children in the third world is set
at a 2% of the total cost of the bets acquired. The
setting up of this contribution does not affect the
prize forecasts, neither does it reduce the prizes nor
imply any extra cost for the operator. It is obtained
through the agreement with the official lottery tickets
office since the bets will be exclusively acquired there
and therefore, they will devote 2% of their commission
for that purpose.
Cardholders will be informed of the contributions and
the number of children supported in the system´s
website.
The contribution adds a social side to both the loyalty
system and consumption itself (needed to be part of the
programme). |
