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Monographic document dealing with the different aspects
and alternatives for the HiperJuego system
promotional application to petrol station chains (oil
companies sector). The new paradigm is «Refuel and Play»
It is quite usual for this sector to issue anonymous
loyalty cards for customers. On the one hand, we provide
the chance to use those cards together with the
HiperJuego ones by linking the existing ones by means of
a personal code. On the other hand, we also analyse some
other interesting characteristics of this sector, to be
taken into account when applying the HiperJuego
programme to it:
• Anonymous HiperJuego card: issued immediately at the
petrol station counter.
• One HiperJuego card per cardholder or the possibility
to have many.
• Cardholders´sets of cards with a homogeneous
consumption tendency or individual promotions ones.
• High forecasts of prizes through the reduction of the
number of cardholders in a group.
• Destination of the accumulated jackpot at the end of
each promotion.
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