Patent XXVI - Nº
V-1493-02, from 07-10-2002, 21ª version
“ESTUDIO DE IMPLANTACION PROMOCIONAL HiperJuego
PARA EL SECTOR DE LA PRENSA: PARTE I, II
Y APENDICE”
“REPORT ON HiperJuego
PROMOTIONAL APPLICATION IN THE
PRESS SECTOR: PART I, II AND APPENDIX”
Monographic document dealing with the special
characteristics of applying the HiperJuego card to the
press sector. The loyalty programme is innovative on its
own but we provide a new thrill for newspaper readers.
The new paradigm is “Read and Play”
Due to the difficulty in keeping an electronic track of
newspapers sales, the present document deals with a
feasible method in order to know how many newspapers a
cardholder buys in order to calculate his or her prize
forecast according to the free printed bets reflected in
the card. An example is provided for a whole year
promotion for newspapers readers.
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