This is the first registry work for the
HiperJuego
® loyalty card. It presents to the world, in an
extremely innovative way, a loyalty card with personal
and permanent lottery bets printed on it. It also
includes the rules of the game and how it motivates
consumer´s behaviour in order to make them loyal to the
operator´s company through the accumulation of points.
At the time it was published, no loyalty cards existed
in Spain. Nobody had thought about a card which
gives you the chance, as a cardholder, to get a set of
free bets in Lottery draws (Lotto, Pools
Coupons, etc.) and that allows you to get big prizes
in those draws depending on your use of the card and
therefore, consumption. These documents provide a clear
and concise analysis of a loyalty system based on the
accumulation of points on an individual PVC card and
represents the first patented programme of those
characteristics in Spain (and one of the first in
Europe).
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Registration
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