Patent XVIII - Nº
15.975, from 20-10-2001, 13ª version
”HiperJuego
. LAS PETROLERAS: LA FIDELIZACION EN LAS
ESTACIONES DE SERVICIO. «REPOSTAR Y
JUGAR»”
”HiperJuego
. OIL COMPANIES: LOYALTY IN PETROL STATIONS.
«GET PETROL AND PLAY»”
Marketing analysis for the application of the HiperJuego
loyalty programme in oil companies and their chains of
petrol stations. The
new paradigm is “get petrol and play”.
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