Summary of the Shop2Win loyalty programme

The Shop2Win loyalty scheme is the same for any commercial sector: Banking, Distributors, Oil Companies, Phone companies, Press, Leisure activities companies, Restaurants, Other products etc. However, as we have previously stated in other links, its application cost may vary for each promotion according to the specific commercial strategy of the OPERATOR (either signing up new clients or retaining customers).

Basic elements of Shop2Win:

 

The cards (card or PVC) will be issued for any company participating in the programme (Banking, Oil Companies, Phone Companies, Distributors, etc.) which will send to its customers, either to all of them or to a selected group, the Shop2Win card (which will have been previously adapted to the company's corporate image). They will also send a brochure explaining how the programme works and a leaflet with the rules of the Shop2Win game (minimum consumption required, conversion tables, etc.).

The Shop2Win card can be personalized to have the name of the cardholder (depending on the promotion and the sector). It also contains the compulsory magnetic strip which keeps a record of the use of that card by the cardholder. It needs to be linked to an existing Operator's card (credit/debit card, affinity card, etc). The card contains a barcode in order to control the number of cards issued, some captions on the rules of the game for the cardholder and finally, the Shop2win public announcement on the protection of the Intellectual Property or © Copyright which appears on both sides of the card.

It contains, as a gift for the customer's loyalty, one or more bets printed on the back of the card. The bets belong to any The National Lottery draw (Lotto, Lotto Extra, EuroMillions, etc) for weekly draws as stated on the card (expiry date).

The programme is based on higher or lower spending by the customers and therefore share of the prizes of the bets on their Shop2Win cards.

The special nature of this programme is that the bets printed on the cards are shared by a group of cardholders: series of cardholders or sub-series of cardholders club.

The higher or lower share of the cash prize is proportional to the shopping, transactions or services used by the cardholder as stated in the participation rules during X days before the date of the draw (7, 15… etc).

The biggest prizes will be entirely shared among the winning cardholders (according to the previously mentioned mathematic criterion). The unclaimed runner-up lowest prizes are accumulated for a special JACKPOT prize. This will either be given to the winning participants or kept for a special end of promotion jackpot prize. That is to say, all the prizes are given to cardholders in the end.

There is a minimum spending requirement for cardholders (when shopping, in transactions or use of any other of the operator´s services). No purchases can cause the temporary exclusion of that particular cardholder, thus, allowing the rest of the people in the group to get bigger prizes. This excluded cardholder qualifies to enter the game again immediately after fulfilling this minimum requirement.

The kind of SHOPPING, TRANSACTIONS or other SERVICES that give points will be different depending on the commercial sector the Shop2Win programme is applied to. They will be clearly specified in a chart included in the leaflet “Participation  Rules”. By the means of the following examples we can provide a summary of how points are earned.

 

BANKING

  • Depends on the use cardholders make of the bank cards linked to the Shop2Win one and on its transactional cost.
  • Shopping using their mobile phone.
  • Opening an account.
  • Using cash machines: cash withdrawal, top-up of mobile phones, etc.
  • Online transactions.
  • Other banking services: payment of one´s salary by credit transfer, mortgages, etc.
  • Updating savings books.
  • Intensive use of cash machines using their passbooks, self-service, etc.

     

 

PETROL STATIONS

  • Getting petrol in the petrol stations chain.
  • Buying articles in the petrol station shop which runs the programme.
  • Getting the loyalty card of the programme.
  • etc.

 

DISTRIBUTORS

  • Shopping in malls, supermarkets, shops, etc.
  • Getting the operator´s corporate loyalty card
 

PHONE COMPANIES

  • signing up for the company telephone line
  • consumption of phone calls, Internet access, data volume, special tariffs…
  • pay-as-you-go cards
  • new mobile phone
  • SMS
  • participating in TV and radio shows by texting, etc.

 

PRESS

  • buying newspapers
  • participating in certain press games, etc.
 

 

 

And also in other sectors:

CINEMAS,

RESTAURANTS,

HOTELS etc.

 

 

The daily expenditure of any card holder will be known by the managing agent of the programme through a night data transmission sent by the Operator in a codified and anonymous file.

Since the prize forecasts will depend on the two factors mentioned above, card holders will have the chance to check those daily (apart from the points obtained that same day*) by means of:

 
The internet: www.shop2win.com\operador. Any relevant information for the card holder will be published online. The card holders will be granted access through their personal password. It will include: any transactions qualifying for the next draw, points obtained by the other people in his or her “club” and the forecast of prizes for every category in the following draws. See “11.- Demonstration of the Programme for end users”.

Telephone helpline for FAQs or any other queries, as printed on the card.

In the BANKING sector it will also be possible to check the best forecasts of prizes for the next draw while using the cash machine.

We also provide the option to send an automatic weekly or even daily report on forecasts and prizes via e-mail to those card holders who request it.

Optionally, with phone companies entering the programme, we will provide the service of sending an SMS to card holders when the forecast of prizes exceeds a considerable amount of money, for instance: 200,000 euros. See "COMPETITIVE ADVANTAGES OF THE USE OF SHOP2win in PHONE COMPANIES ” Register n. XXIV

 

 The main features of this singular loyalty programme, Shop2Win can be seen in “4.Basic statements of this loyalty programme