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Three Marketing reports analyzing HiperJuego competitive
advantages as stated in Register XV - Number 15.787,
from 19-09-2001, 10th version “HIPERJUEGO
COMPETITIVE ADVANTAGES . FIRST THRILLING LOYALTY SYSTEM-
WETTBEWERBSVORTEILE MIT HIPER-JUEGO” adapted to banking,
phone and market sectors.
In banking, the Hiperjuego card provides an attractive
and specific affinity content for football supporters.
Most of them possess their own football club membership
cards and some of them are issued by banks.
In phone companies, the loyalty system application can
be qualified as a “killer application”, investigating
the benefits of the new and exclusive system in branch
differentiation.
In markets and shopkeepers associations (possibility to
be extended to supermarkets as well), these competitive
advantages investigate the new paradigm: “Nature brings
luck” and the advantages of loyal consumption. |
