Patent XXI - Nº
V-127-02, from 21-01-2002, 16ª version
”HiperJuego
. CINES. INTRODUCCION - «LA
EMOCION DEL CINE»”
“HiperJuego
. CINEMAS. INTRODUCTION - «THE THRILL OF
GOING TO THE CINEMA»”
Marketing analysis for the application of the HiperJuego
loyalty programme in chains of cinemas and film
distributors in general. The new paradigm is “The thrill
of going to the cinema”.
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