Patent XII - Nº 15.248, from
29-05-2001, 7ª version
“HiperJuego
. ADAPTACIÓN EN EL SECTOR SERVICIOS.
INTRODUCCION. BANCA, SEGUROS Y
TELEFONÍA"
“HiperJuego
. ADAPTATION FOR THE SERVICES SECTOR.
INTRODUCTION. BANKING, INSURANCE AND PHONE COMPANIES"
Marketing analysis about the adaptation of the
HiperJuego Loyalty system to bank cards, loyalty cards
in insurance companies and phone companies in order to
provide their customers an incentive by giving them
free participation for the big lottery draws. The new
paradigm is “Phone and Play”
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