This includes the cession of the Copyright © of the Shop2Win programme to an operator for a specific territory, duration and usage or commercial sector to be applied:

The territory will be the United Kingdom.

The duration of the promotion is at least of 6 months.

The usage of the promotion is limited to the specific sector in which the operator works.

All of these contractual aspects are better defined in the temporal cession contract and optional execution of the programme elaborated by our legal office in Spain GOMEZ-ACEBO & POMBO  (see 13.- Collaborating Offices).

Operators can launch as many promotions as they wish (one per year, longer ones, etc.); obviously it will always be stipulated in the contract. Those promotions can coexist with other existing promotions run by operators in other sectors and even within the same sector, that is to say, contracting a promotion does not provide exclusiveness if it is not agreed in the contract itself (additional cost).

Promotions have 4 fixed costs for operators

	CESSION of © Copyright
		Cession of the copyright for an specific period, what we call royalties. This cost varies depending on the number of the cards issued and the duration of the promotion.
	MANAGEMENT of the programme
		Management of the programme in an outsourcing form executed by our computer company MODELOS INFORMÁTICOS S.L. (see 9.- Management of the programme ). This is an OPTIONAL cost since operators may choose another computer company to deal with the management of the programme.
	Shop2win card
		Cost of the Shop2Win card if our company MODELOS INFORMÁTICOS S.L. runs the management. Otherwise (see above) the cost of the design of the card and their manufacture (always according to the design rules imposed in the contract) will be at operator´s expense.
	GIFT, THE BETS
		Cost of the Shop2Win loyalty gift. These are the lottery bets for the entire promotion. It will be previously agreed according to the amount of cards issued, amount of bets per group and cardholder and the duration of the promotion. This is the loyalty cost in the shape of a gift for cardholders. In the event of  MODELOS INFORMÁTICOS S.L. (see point number two) managing the programme, The National Lottery bets will be acquired in a previously determined ticket office (see 5.- Guarantee Through The National Lottery support, verification and custody). If operators wish to manage the programme themselves, then, acquiring the bets and all the logistics of this process can be done through any other ticket office.

Costs of the Shop2Win promotions: 6 months

	CESSION of © Copyright
	Maximum no. of cardholders Pounds / Cardholder Cost in Pounds 100,000 0.400 40,000 250,000 0.200 50,000 500,000 0.130 65,000 1,000,000 0.080 80,000 2,500,000 0.040 100,000 5,000,000 0.025 125,000
	Prices to be determined depending on the degree of penetration.
	Optional: MANAGEMENT and CARD
	Maximum of cardholders Management Card Total Pounds / Cardholder Cost Pounds Pounds / Cardholder Cost Pounds Pounds / Cardholder Cost Pounds 100,000 0.50 50,000 0.080 8,000 0.58 58,000 250,000 0.30 75,000 0.060 15,000 0.36 90,000 500,000 0.20 100,000 0.060 30,000 0.26 130,000 1,000,000 0.15 150,000 0.040 40,000 0.19 190,000 2,500,000 0.08 200,000 0.040 100,000 0.12 300,000 5,000,000 0.05 250,000 0.036 180,000 0.09 430,000
	Prices to be determined depending on the degree of penetration.
	GIFT, THE BETS
	It is different and agreed for each promotion; it can be reasonably placed between a range of 0.30 and 1.20 Pounds per cardholder. It depends on the number of cardholders. However, operators can decide on this cost depending on their commercial strategy, the impact they aim at and many other factors we have already dealt with. See Basic statements of this loyalty programme, Programme management and Application for commercial sectors.

Examples of cost of Promotions

In the link Examples of cost of promotions we provide examples of promotions and their cost with different combinations of the three basic variables: duration, number of cardholders and number of cardholders in a group. They also contain the estimates of prizes that they generate.

These examples show the great flexibility of the Shop2Win programme when designing different promotions to meet operators´needs.

This other form gives the operator full powers for the use of the © Copyright of Shop2Win. It can be used in the UK (or other countries), there is no limitation of time and it can be used exclusively in that specific commercial sector during the amount of time stated by the national law in each case (as an example: 60 years in Spain with legal protection).

This entire cession of the © Copyright for a determined commercial sector entitles operators as the dominant author of the programme itself.  Then, they can launch as many promotions and resale transactions as they wish. The only limitation is that its use is restricted to their specific commercial sector with the possibilities indicated in the contract of cession.

The cession of the running of the Shop2Win © Copyright will be done before a notary and additionally it will be registered in all of the Shop2Win Intellectual Property registers.

The guaranteed payment of the full powers license will be done between 5 and 25 years in constant pounds according to the commercial sector.

Our legal office in Spain will write the contract of agreement: GOMEZ-ACEBO & POMBO (see 13.- Collaborating Offices).

Full powers license: exclusiveness and sectorial limitations within a country.