Application to commercial sectors

The  Shop2Win card can be adapted to different commercial sectors: Banking, Distribution, Oil Companies, Phone Companies, Other products, Press, etc. In Banking and Distributors, for instance, the  Shop2Win card will be linked to a cardholder´s existing card belonging to the Bank or Shopping centre. In the case of petrol station chains, the card will be anonymous and handed to the customer at the counter directly, linking it through the terminal computer to the customer´s code for a card that he or she already has from that operator. This will also be the case in phone companies because the Shop2Win card will be linked to the client´s personal code, of his or her telephone number. Finally, for other products with or without electronic transactions (press, dairy products, etc), coupons with certain numbers of points will be included in specific products which will be sent to the company or even deposited in a box in the shopping centre indicating the cardholder´s code on them.

Obviously, we can propose many other ways to link points to customers’ consumption on their Shop2Win card. Whenever there is an electronic transaction (Banking, Distributor, or Petrol Stations), or even when there is a loyalty programme being run already, linking the existing card to the Shop2Win card in order to run the loyalty programme is extremely easy. Also, due to the fixed and low cost of the Shop2Win loyalty programme, it can easily coexist with other promotions that the operator may be running: catalogue prizes, trips, etc.

The Shop2Win registry work provides a wide range of examples for the application of the programme in different commercial sectors. It includes some detailed surveys on many sectors as well. For instance, oil companies and their petrol station chains have been successfully running loyalty programmes for years. Basically, they provide the customer with an anonymous card, thus, allowing us to hand out an anonymous Shop2Win card directly at the counter creating an instant link with the other card by means of the computer terminal. Another example of the contents of the register work could be that of pay-as-you-go cards in Phone Companies, surveys on the application of the programme in the press sector, just by including coupons with points and of course, the natural processes to link to personalised cards in the sectors of Banking, Distributors and Oil companies.

As well as this, the principles of the Shop2Win programme can be easily adapted to any other commercial sector, since it is highly attractive and draws the customer´s attention. Therefore, the banking sector, where using a credit/debit card is quite common, is our basic goal. It is here where the best paradigm of the programme can be applied. It will be its most natural adaptation.

In other sectors, we can add two more characteristics of the Shop2Win programme: PLAY and HELP.

P L A Y : since while you use the Operator´s services you are SHARING SOME FREE BETS FROM THE MOST HIGHLY ACCEPTED GAMBLING GAMES all over the country, with an increasing annual share in Lotto, Lotto Extra and EuroMillions draws.

H E L P  since the Shop2Win programme can promote 2% of the total cost of the bets fund as a contribution for charity, with no cost either for the operator or the cardholder. The selected NGO is Oxfam, for children living in the third world, as we have seen in previous link 6.- Shop2win´s contribution to charity. In some massive sectors of application such as Banking, Phone and Oil companies, the amount of money collected in the fund can be extremely large. Thus, this pot of money is an excellent contribution for helping those children, Therefore, CONSUMPTION, the LOYALTY BENEFITS of Shop2win and the NATIONAL LOTTERY DRAWS work together in this highly valuable supportive campaign.  See register number XXII to check the amounts of money that can be generated in prizes and also as a contribution for this charity when running promotions for between 1 and 5 million cardholders.

That is why the principles of Shop2Win change in each sector though keep the same essence:

Banking, Distributors and other products:
 

Buy, Play and  Help

Oil Companies
 

Get petrol, Play and Help

Phone companies
 

Phone, Play and Help

Press
 

Read, Play and Help

Hotels
 

Rest, Play and Help

Dairy products
 

Luck is natural

 

BANKING

Personalised Shop2Win card linked to the transactions of one or more credit/debit cards belonging to the user.
Interesting related surveys from the Registry Work

Nº XXII, “ANALYSIS OF SCENARIOS, PRIZE-GIVING FORCE AND SYNERGY OF GROWTH IN SHOP2WIN. 5 AND 10 MILLION CARDHOLDERS. BANKING AND PHONE COMPANIES”.

Nº XXIII “PERMANENT STIMULUS OF THE CONTENTS OF THE SHOP2WIN LOYALTY PROGRAMME THROUGH PHONE COMPANIES. MEDIA COOPERATION. COLLABORATIONS WITH OTHER SECTORS. EUROPEAN LOTTERY”

Nº XXIV “SHOP2WIN COMPETITIVE ADVANTAGES IN BANKING, PHONE COMPANIES AND MARKETS”

Nº XXV “PROMOTIONAL ANNUAL ESTABLISHMENT OF SHOP2WIN: BANKING, PHONE COMPANIES, DISTRIBUTORS, CHAINS OF PETROL STATIONS, NEWSPAPERS AND RESTAURANTS”

Nº XXVII “FORECASTS OF THE COST OF AN ANNUAL SHOP2WIN CARD IN 4 DIFFERENT SETTINGS: 12,14,16 AND 18 BETS PER WEEK FOR A POPULATION OF 0.3 TO 2 MILLION CARDHOLDERS. ALL THE SECTORS”
   
Source of points:
 
  • It depends on the use cardholders make of the bank cards linked to the Shop2Win card and on its transactional cost.
  • Shopping using their mobile phone.
  • Opening an account.
  • Using cash machines: cash withdrawal, top-up of mobile phones, etc.
  • Online transactions.
  • Other banking services: payment of one´s salary by credit transfer, mortgages, etc.
 
SAVINGS BANK

Personalised Shop2Win card linked to the transactions of one or more credit/debit cards belonging to the user or to savings books
Interesting related surveys from the Registry Work
They are the same as for banking but adding a survey on ONCE coupons which is very suitable for savings banks.

Nº XXV,“PROMOTIONAL ANNUAL ESTABLISHMENT OF SHOP2WIN: BANKING, PHONE COMPANIES, DISTRIBUTORS, CHAINS OF PETROL STATIONS, NEWSPAPERS AND RESTAURANTS”

Nº XXX,“THE SHOP2WIN CARD WITH ONCE COUPONS (SPANISH DRAW). RULES, COST, FORECASTS, APPLICATION STAGES AND COLLABORATION CONTRACT. «THE GIFT OF HOPE”

   
Source of points:
  The same as in banking plus:
  • updating savings books.
  • intensive use of cash machines using their  passbooks, self-service, etc.

 

OIL COMPANIES

Personalised or anonymous Shop2Win cards linked to the transactions of one or more credit or loyalty cards belonging to the user.
Interesting related surveys from the Registry Work

Nº XVIII. ”SHOP2WIN. OIL COMPANIES: LOYALTY IN PETROL STATIONS. «GET PETROL AND PLAY»”

Nº XXV,”PROMOTIONAL ANNUAL ESTABLISHMENT OF SHOP2WIN: BANKING, PHONE COMPANIES, DISTRIBUTORS, CHAINS OF PETROL STATIONS, NEWSPAPERS AND RESTAURANTS”

Nº XXVII,”FORECASTS OF THE COST OF AN ANNUAL SHOP2WIN CARD IN 4 DIFFERENT SETTINGS: 12,14,16 AND 18 BETS PER WEEK FOR A POPULATION OF 0.3 TO 2 MILLION CARDHOLDERS. ALL THE SECTORS”

Nº XXVIII,“SOME ASPECTS AND ALTERNATIVES FOR THE SHOP2WIN SYSTEM PROMOTIONAL APPLICATION IN PETROL STATION CHAINS – OIL COMPANIES SECTOR -”
   
Source of points:
 
  • Getting petrol at the petrol stations chain.
  • Buying articles in the petrol station shop which runs the programme.
  • Getting the loyalty card of the programme
  • etc.

 

DISTRIBUTORS

Personalised Shop2Win card linked to the transactions of the loyalty card belonging to the user.
Interesting related surveys from the Registry Work

Nº XVII. ”SHOP2WIN. ITS DISTRIBUTION: SHOPPING CENTRES, MALLS, HYPERMARKETS, SUPERMARKETS AND SHOPKEEPERS´ASSOCIATIONS”

Nº XXV,“PROMOTIONAL ANNUAL ESTABLISHMENT OF SHOP2WIN: BANKING, PHONE COMPANIES, DISTRIBUTORS, CHAINS OF PETROL STATIONS, NEWSPAPERS AND RESTAURANTS”

Nº XXVII,“FORECASTS OF THE COST OF AN ANNUAL SHOP2WIN CARD IN 4 DIFFERENT SETTINGS: 12,14,16 AND 18 BETS PER WEEK FOR A POPULATION OF 0.3 TO 2 MILLION CARDHOLDERS. ALL THE SECTORS”
   
Source of points:
 

 
  • Shopping in malls, supermarkets, shops, etc.
  • Getting the operator´s corporate loyalty card
  • etc.

 

PHONE COMPANIES

Personalised or anonymous Shop2Win card linked to the consumption of mobile phone cards or telephone lines belonging to the user.
Interesting related surveys from the Registry Work

Nº XXII. “ANALYSIS OF SCENARIOS, PRIZE-GIVING FORCE AND SYNERGY OF GROWTH IN SHOP2WIN. 5 AND 10 MILLION CARDHOLDERS. BANKING AND PHONE COMPANIES”

Nº XXIII. ”SHOP2WIN. PAY-AS-YOU-GO CARD, PRELIMINARY SURVEY OF ADAPTATION”

Nº XXIII,“PERMANENT STIMULUS OF THE CONTENTS OF THE SHOP2WIN LOYALTY PROGRAMME THROUGH PHONE COMPANIES. MEDIA COOPERATION. COLLABORATIONS WITH OTHER SECTORS. EUROPEAN LOTTERY”

Nº XXIV,“SHOP2WIN COMPETITIVE ADVANTAGES IN BANKING, PHONE COMPANIES AND MARKETS”

Nº XXV,“PROMOTIONAL ANNUAL ESTABLISHMENT OF SHOP2WIN: BANKING, PHONE COMPANIES, DISTRIBUTORS, CHAINS OF PETROL STATIONS, NEWSPAPERS AND RESTAURANTS”

Nº XXVII,“FORECASTS OF THE COST OF AN ANNUAL SHOP2WIN CARD IN 4 DIFFERENT SETTINGS: 12,14,16 AND 18 BETS PER WEEK FOR A POPULATION OF 0.3 TO 2 MILLION CARDHOLDERS. ALL THE SECTORS”
   
Source of points:
 
  • signing up for the company's telephone line
  • making of phone calls, Internet access, data volume, special tariffs…
  • pay-as-you-go cards
  • new mobile phone
  • SMS
  • participating in TV and radio shows by texting
  • etc.

 

PRESS

Personalised Shop2Win card linked to coupons obtained in the daily press.
Interesting related surveys from the Registry Work

Nº XXV,“PROMOTIONAL ANNUAL ESTABLISHMENT OF SHOP2WIN: BANKING, PHONE COMPANIES, DISTRIBUTORS, CHAINS OF PETROL STATIONS, NEWSPAPERS AND RESTAURANTS”

Nº XXVI,“REPORT ON SHOP2WIN PROMOTIONAL APPLICATION IN THE PRESS SECTOR: PART I, II AND APPENDIX”
Source of points:
 
  • buying newspapers
  • participating in certain press games
  • etc.
HOTELS

Personalised Shop2Win card linked to the points obtained from the hotel chain.
Interesting related surveys from the Registry Work

Nº XIX, “SHOP2WIN. HOTEL CHAINS. INTRODUCTION. «REST AND PLAY»”
Source of points:
 
  • Accomodation.
  • Reservations.
  • Services and Products
  • etc.