Below, we provide some examples of the cost of
Shop2win promotions with different types of
cards. For each example, we provide an index card
with the cost and forecasts of the promotion.
Outline of an index card:
We may observe in these examples that:
|
The relative cost per cardholder depends
on:
-
the number of bets
-
the number of
cardholders in each
group
-
the duration of the
promotion
|
|
|
The total and fixed cost of the whole
promotion, depends, therefore, on the
cost per cardholder and their number. |
|
Prize forecasts depend on the number of
cardholders in a group no matter what
the number of bets is. |
Much bigger promotions can also be designed with 1,
2, 5 or 10 million cardholders. Their costs can be
easily adjusted by just determining the three
variables of the relative cost, as above.
Examples of promotions:
|