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The Shop2Win card is the advertising device
of our loyalty programme. It is a patented
industrial drawing registered under the category
“Industrial Drawing” in the OEPM (oficina española
de patentes y marcas). There are 40
different ones conceived as varieties of the
original idea.
See “7.-Copyright©,
patent rights and registered trademarks® of Shop2Win”. |
As stated in link number
“4.- Basic statements of this loyalty programme”,
the card will be owned by the card holder once he or
she has received it by means of our delivery
procedures. This information is available in the
rules of the game link.
The Shop2win card is made of PVC, laminated
cardboard or any other material which serves as a
support for the cardholder´s personal details and
his or her permanent, free and personal weekly bets.
The design
of the Card
The Front
It contains the company´s corporate image and the “Shop2Win”
logo. It also reflects the expiry date for the
promotion, i.e, the date from which the bets for
Lotto, Lotto Extra and EuroMillions draws
will no longer be valid.
The Back
It contains: the cardholder´s personal details (name
and code), his or her permanent bets, the number of
people participating in his or her group, a
barcode in order to control the number of cards
issued, the logos for both the company and “Shop2Win”,
some advice on the rules of the game for the
cardholder, the customer service telephone number
and the website address where they can constantly
check the prize forecasts. Finally, the card will
also contain a notification about guarantee through the
National Lottery support, verification and
custody of prizes.
The Shop2win statement on the protection
of the Intellectual Property or © Copyright appears
on both sides of the card.
Some examples of the Shop2win card
Back.
Promotion with National Lottery bets.
Some other designs for the National Lottery draws
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In this example, the Promotion offers
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6 Lotto draws (3 twice
a week) |
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3 EuroMillions draws |
|
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In this example, the Promotion offers
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8 Lotto draws (4 twice
a week) |
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4 EuroMillions draws |
|
|
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In this example, the Promotion offers
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10 Lotto draws (5 twice
a week) |
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5 EuroMillions
draws |
|
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In this example, the Promotion offers
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12
Lotto draws (6 twice a week) |
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6 EuroMillions
draws |
|
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In this example, the Promotion offers
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16 Lotto draws (8 twice
a week) |
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2 EuroMillions
draws |
|
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In this example, the Promotion offers
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4 Lotto draws (2 twice
a week) |
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8 EuroMillions draws |
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An example of the
Shop2win
® card for the Italian Lottery System. Bets in Lotto, SuperEnalotto, Totocalcio of SISAL and LOTTOMATICA,
in series of 50, 100 and 25 Cardholders per group.
An example of the
Hiperjuego
® card for the Spanish National Lottery, with
free bets in Primitiva, El Gordo de la
Primitiva, EuroMillones and
Quiniela de Fútbol (Spanish Pools Coupons).
Some examples for Prototypes
At the link
Prototype examples
you can see some of the
designs we have created for the Spanish presentation of
HiperJuego and Shop2Win for many
companies, organised by commercial sector.
Inclusion does not imply that the company has agreed to
run the programme; they are conceived as mere
examples for presentation purposes.
Amount and nature of the free bets
Depending on the specific promotion, the
Shop2Win card may provide its user with as
many Lotto, Lotto Extra and EuroMillions
free bets as the company wants.
See
link
“10.- Application for commercial sectors”.
The Shop2win loyalty programme is highly
flexible, that is to say, the company´s
marketing and loyalty department will decide the
cost of any promotion depending on their needs:
joining campaigns (to capture new
clients) or retention campaigns (to keep
existing clients and reward their loyalty).
Due to the high motivation of the programme to
create loyalty to the participating company, some
sporadic implementations of the programme can
also be applied (lasting for 3 to 6 months): to
promote a specific product, to attract new
clients, to achieve regularity in some customers
and, to summarise, to obtain the highest rate of
consumer loyalty possible.
There are many possible designs for the back of
the card. The company may choose to include only
some of the draws among the ones available and
also decide the amount of free bets they want to
provide their consumers with for the Lotto,
Lotto Extra and EuroMillions draws. This
does not affect the basic concept of the loyalty
programme but gives the companies´ marketing
departments high flexibility in deciding which
specific strategy they need to use. As an
example, companies may choose to include:
- only Lotto and EuroMillions free bets
- just Lotto free bets
- only EuroMillions free bets
- any of the ones above along with Lotto
Extra free bets
- other combinations…
Therefore, the different combinations provide a
huge range of possibilities for the companies.
However, those combinations do not alter the
principles and originality of the loyalty
programme.
OPERATORS WILL CHOOSE THE COST FOR EACH CARD for
the whole promotion. They will also decide how
many bets they want to offer to customers within
that cost for the whole loyalty campaign. The
Shop2Win
card and its HIGH and PERMANENT forecasts of
prizes will have a tremendous impact on
consumers´ LOYALTY and will provoke an immediate
positive response in sales for the company.
Some of the existing designs for HiperJuego
and Shop2Win cards can be seen in the 40
patented Industrial Designs ® in
“Copyright©,
patent rights and registered trademarks® of
Shop2Win”,
as different models of the same idea.
Examples of cost
of Promotions
In the link
Examples of cost of promotions we provide
examples of promotions and their cost with
different combinations of the three basic
variables: duration, number of cardholders and
number of cardholders in a group. They also
contain the estimates of prizes that they
generate.
These examples show the great flexibility of the
Shop2Win programme when designing
different promotions to meet operators´needs.
Development of the HiperJuego card in Spain
since 1995
Since 1995, the types of draws that the Spanish
National Lottery offers have gone through many
changes, therefore, the Spanish Hiperjuego
card has also experienced many variations since
then.
We have regularly modified and improved their
designs.
The development can be seen in the Register Work
itself
Register Work © Copyright 1995 - 2007.
As an extra, we include the first design for a
Hiperjuego card. It contained the bets
for Bono-Suerte (non existent now), and a
Spanish pools coupon, with 15 bets, no longer in
use either.
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