|
Number |
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Title / Contents |
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I.- Number 35.137,
from
18-8-1995 |
|
“HIPER-JUEGO. EL GRAN
JUEGO DE LA ASISTENCIA: ENUNCIADO, MEMORIA, DIBUJO,
VENTAJAS Y ANTECEDENTES“
“SHOP2WIN. THE GREAT ASSISTANCE GAME: STATEMENTS,
REPORT, DESIGN, ADVANTAGES AND BACKGROUND“
This is the first registry work for the Shop2Win
® loyalty card. It presents to the world, in an
extremely innovative way, a loyalty card with personal
and permanent lottery bets printed on it. It also
includes the rules of the game and how it motivates
consumer´s behaviour in order to make them loyal to the
operator´s company through the accumulation of points.
At the time it was published, no loyalty cards existed
in Spain. Nobody had thought about a card which
gives you the chance, as a cardholder, to get a set of
free bets in Lottery draws (Lotto, Pools
Coupons, etc.) and that allows you to get big prizes
in those draws depending on your use of the card and
therefore, consumption. These documents provide a clear
and concise analysis of a loyalty system based on the
accumulation of points on an individual PVC card and
represents the first patented programme of those
characteristics in Spain (and one of the first in
Europe). |
|
II - Number 35.455,
from 30-8-1995, 2nd version |
|
“PRESENTACIÓN DE HIPER-JUEGO.
EL GRAN JUEGO DE LA ASISTENCIA. NUEVO SISTEMA DE
MARKETING PARA LA MEJORA DE AFLUENCIA Y FIDELIZACIÓN DE
CLIENTES A LOS CENTROS COMERCIALES, TIENDAS Y COMERCIOS“
“PRESENTATION OF SHOP2WIN. THE GREAT ASSISTANCE GAME.
NEW MARKETING SYSTEM FOR THE IMPROVEMENT OF CUSTOMER
NUMBERS AND THEIR LOYALTY IN SHOPPING CENTRES AND ANY
OTHER TYPES OF SHOPS.“
This register deals with the rules of the game:
cardholders will be grouped in “clubs” of 250
participants sharing the same bets. By means of a very
complex computer process cardholders will only get their
prizes if they have accumulated points over the last 7
days before the actual winning draw. The amount of money
the cardholder is awarded also depends on the points
that the rest of the people in his or her group have
obtained in those seven days. Thus, the whole prize of
the draw is proportionally shared by the “club”
depending on their points.
New designs of the card with Spanish lottery and pools
coupons draws: Primitiva, Gordo,
Bonoloto and Quiniela de Fútbol. |
|
III - Number 13.546,
from 19-5-2000, 3rd version |
|
“PRESENTACION DE HIPER-JUEGO.
EL GRAN JUEGO DE LA COMPRA. «COMPRAR Y JUGAR»“
“PRESENTATION OF SHOP2WIN. THE GREAT SHOPPING GAME.
«BUY AND PLAY»“
Some new designs for the card including those of the
following countries: USA (PowerBall),
United Kingdom (UK Lotto), France (FR
Lotto) and Germany (GR Lotto).
Prize-giving procedures for shopping centres, shops and
supermarkets. The new paradigm is “Buy and Play”.
|
|
IV - Number 13.726,
from 16-6-2000, 4th version |
 |
“PRESENTACION DE HIPER-JUEGO.
EL GRAN JUEGO DE LA COMPRA. «COMPRAR Y PARTICIPAR» “
“PRESENTATION OF SHOP2WIN. THE GREAT SHOPPING GAME.
«BUY AND PARTICIPATE» “
New designs of the card for American Lottery draws
(PowerBall® and BigGame®) and the Spanish
game Cupones de la ONCE (using a 5 digit number
and all the series for the special jackpot CUPONAZO
on Fridays with groups of 5000 cardholders). It
analyses how to validate the bets in the USA and
also how to guard them to clarify the backing of them to
the cardholder . It also contains some calculations for
the American big lottery prizes and their liquidation in
the USA. Also, it provides a tax analysis on the
Spanish ONCE draw together with some international
conventions for transferring the cash prizes between the
USA and Spain. |
|
V - Number 14.248,
from 26-10-2000, 5th version |
|
“PRESENTACION DE HIPER-JUEGO: OBJETIVOS, DEFINICIÓN,
ENUNCIADO, PROCEDIMIENTOS. NORMAS DE HIPER-JUEGO”
“PRESENTATION OF SHOP2WIN: OBJECTIVES, DEFINITION,
STATEMENTS AND PROCEDURES. SHOP2WIN RULES”
New design of the card with Spanish lottery bets:
Lotería Primitiva, Bonoloto, Gordo and
Quinielas de Fútbol. Development of the rules of the
loyalty programme. Procedures. Logistics and management
of the bets and the sharing processes. Analysis of clubs
of 250 cardholders. Cardholders forecasts of prizes
published online, call centre for queries, etc.
Application in Shopping Centres, their shops and
Supermarkets. |
|
VI - Number 14.953,
from
15-03-2001, Translation |
 |
“PRESENTATION OF
SHOP2WIN. THE GREAT SHOPPING GAME”
Translation and adaptation of the programme to the
English language and Lottery draws. Based on the loyalty
system of Shop2Win. |
|
VII - Number 15.030,
from
06-04-2001, Translation |
 |
“SHOP2WIN. LE GRAND JEU DES ACHATS.ACHETER ET JOUER”
Translation and adaptation of the programme to the
French language and lottery draws. |
|
VIII - Number 15.078,
from
20-04-2001, Translation |
 |
“SHOP2WIN.
IL GRAN GIOCO DELL ACQUISTO”
Translation and adaptation for Italy. |
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IX -
Number 15.167,
from
10-05-2001, Translation
|
 |
“APRESENTAÇÃO DE
SHOP2WIN
O GRANDE JOGO DA COMPRA”
Translation and adaptation for Portugal. |
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X -
Number 15.168,
from 10-05-2001, 6th version |
|
“TEXTOS PUBLICITARIOS HIPER-JUEGO: FOLLETO, CATALOGO,
DISTINTIVO Y NORMAS”
“SHOP2WIN ADVERTISING CAMPAIGN: BROCHURE, CATALOGUES,
EMBLEMS AND RULES”
Design and publication of the Spanish PVC magnetic strip
card containing weekly lottery bets: 4 of Primitiva,
4 of Bonoloto, 1 of Gordo, and 8
Quinielas de Fútbol. Three-page
advertising leaflet for cardholders. Official rules of
the loyalty game. Promotional stickers with the logo:
“The shopping thrill”. The commercial catalogue for the
sale of the system in Shopping centres, supermarkets and
shops. |
|
XI -
Number 15.169,
from
10-05-2001, Translation |
 |
“HIPERJUEGO. DAS GROBARTIGE EINKAUFSSPIEL.
KAUFEN UND SPIELEN”
Translation and adaptation for Germany. |
|
XII -
Number 15.248,
from 29-05-2001, 7th version |
|
“HIPER-JUEGO. ADAPTACIÓN EN EL SECTOR SERVICIOS.
INTRODUCCION. BANCA, SEGUROS Y TELEFONÍA"
“SHOP2WIN. ADAPTATION FOR THE SERVICES SECTOR.
INTRODUCTION. BANKING, INSURANCE AND PHONE COMPANIES"
Marketing analysis about the adaptation of the
Shop2Win Loyalty system to bank cards, loyalty cards
in insurance companies and phone companies in order to
provide their customers an incentive by giving them
free participation for the big lottery draws. The new
paradigm is “Phone and Play” |
|
XIII
- Number 15.285,
from 01-06-2001, 8th version |
|
“HIPER-JUEGO. LA TARJETA PRE-PAGO EN TELEFONIA. ESTUDIO
PRELIMINAR DE ADAPTACION”
“SHOP2WIN. PAY-AS-YOU-GO PHONE CARDS. PRELIMINARY
ADAPTATION RESEARCH”
Monographic Marketing analysis about the adaptation of
the Shop2Win Loyalty system to pay-as-you-go phone
cards, as well as for other phone companies’ services: SMS, new contracts, etc. |
|
XIV -
Number 15.380,
from 21-06-2001, 9th version |
|
“HIPER-JUEGO. ADAPTACION AL SECTOR DE LA TELEVISION DE
PAGO.”
“SHOP2WIN. ADAPTATION TO CABLE AND SATELLITE TV
BROADCASTING SERVICES”
Marketing analysis about the adaptation of the
Shop2Win loyalty system to a hypothetical card from
satellite and cable TV channels. It will encourage not
only the creation of new customers but also the buying
of new TV station products for the existing ones.
The new paradigm is «Watch, Buy and Play»” |
|
XV -
Number 15.787,
from 19-09-2001, 10th version |
|
“VENTAJAS COMPETITIVAS CON HIPER-JUEGO. PRIMER SISTEMA
DE FIDELIZACION LIMBICA - WETTBEWERBSVORTEILE MIT HIPER-JUEGO”
“SHOP2WIN´S COMPETITIVE ADVANTAGES. FIRST THRILLING
LOYALTY SYSTEM - WETTBEWERBSVORTEILE MIT HIPERJUEGO”
Thorough marketing analysis on the competitive
advantages a company would have if they had exclusively
employed the Shop2Win card and its loyalty system.
The following 7 advantages have been analysed: 1)
regularity in consumption, 2) excitement for new
clients, 3) retention of customers, 4) exclusiveness, 5)
natural advertising campaigns, 6) multichannel
activation through the internet and 7) growing potential
of the system due to the synergy among non competitive
operators.
Analysis of the cost of Shop2Win loyalty system:
flexible, permanent, known and low. Complementary with
other loyalty systems of any given company. Application
of the card and its rules to diverse commercial sectors:
Banking, Oil companies, Distributors and Supermarkets,
Phone Companies, Cinemas, Restaurants, Hotels, etc. The
publicity for the system is enhanced due to the increase
of the prizes with synergy between companies
which run the programme and those which do not (non
competitive companies).
Including the huge forthcoming draws: European
lotteries…
It includes the German translation for this document. |
|
XVI -
Number 15.905,
from 16-10-2001, 11th version |
|
“HIPER-JUEGO. LA COMIDA RAPIDA – PIZZAS, HAMBURGUESAS Y
BOCADILLOS: COMER y JUGAR”
“SHOP2WIN. FAST FOOD – PIZZAS, HAMBURGERS AND
SANDWICHES: EAT and PLAY”
Marketing analysis for the application of the Shop2Win
loyalty programme in fast food franchises.
The
new paradigm is “Eat and Play” |
|
XVII
- Number 15.974,
from 20-10-2001, 12th version |
|
“HIPER-JUEGO. LA DISTRIBUCION: CENTROS COMERCIALES,
GRANDES ALMACENES, HIPERMERCADOS, SUPERMERCADOS Y
ASOCIACIONES DE COMERCIANTES”
“SHOP2WIN. ITS DISTRIBUTION: SHOPPING CENTRES, MALLS, HIPERMARKETS, SUPERMARKETS AND SHOPKEEPERS´ASSOCIATIONS”
Marketing analysis for the application of the Shop2Win
loyalty programme in Shopping centres, Malls,
Hypermarkets, Supermarkets and Shopkeepers´
associations”. |
|
XVIII
- Number 15.975,
from 20-10-2001, 13th version |
|
”HIPER-JUEGO. LAS PETROLERAS: LA FIDELIZACION EN LAS
ESTACIONES DE SERVICIO. «REPOSTAR Y JUGAR»”
”SHOP2WIN. OIL COMPANIES: LOYALTY IN PETROL STATIONS.
«GET PETROL AND PLAY»”
Marketing analysis for the application of the Shop2Win
loyalty programme in oil companies and their chains of
petrol stations.
The
new paradigm is “get petrol and play”. |
|
XIX -
Number 15.976,
from 20-10-2001, 14th version |
|
“HIPER-JUEGO. LAS CADENAS DE HOTELES. INTRODUCCION.
«DESCANSAR Y JUGAR»”
“SHOP2WIN. HOTEL CHAINS. INTRODUCTION. «REST AND
PLAY»”
Marketing analysis for the application of the Shop2Win
loyalty programme in large hotel chains. The new
paradigm is “Rest and Play” |
|
XX - Number 16.216,
from 28-12-2001, 1st and 2nd, 15th version |
|
1º/
“ANALISIS COMBINATORIO Y PROBABILISTICO DE LAS APUESTAS
DE LOTERIAS Y QUINIELAS DE FUTBOL SEGÚN EL MODELO DE
FIDELIZACION DE HIPER-JUEGO”
1st/ “COMBINATORIAL ANALYSIS AND PROBABILITY ANALYSIS ON
LOTTERY BETS AND POOLS COUPONS ACCORDING TO THE
SHOP2WIN LOYALTY PROGRAMME”
Mathematical analysis with statistics on probabilities
in Spanish Lottery prizes (6 numbers and 49
balls) and Pools Coupons (14+1 matches). With
this data and by means of a geometrical distribution
calculation, we provide the probabilities of prizes or
mathematical hope for half, one, two, five and ten
millions of Shop2Win cards distributed in groups of
250 cardholders each. Those will be expressed as, at
least, one weekly jackpot prize, and all the numbers of
winning combinations for the lower prizes. All that will
be represented by the fixed percentages of 68%, 87%, 95%
and 99.7% respectively.
2º/ ”ESTUDIO DE IMPLANTACION Y GESTION EXTERNALIZADA
DEL SISTEMA DE FIDELIZACION HIPER-JUEGO EN UN OPERADOR”
2nd/ ”REPORT ON THE EXTERNAL APPLICATION AND
MANAGEMENT OF THE SHOP2WIN LOYALTY SYSTEM IN
OPERATORS”
Computerised functional analysis and organic
approximation for the application, setting up and
management of the loyalty programme in a company by
means of outsourcing the tasks through a computer expert
company:
1.- Planning of bets and their restrictive mathematical
calculation
2.- Communication plan for exchanging information
between the operator and the manager
3.- Computerised procedures: nightly calculations of the
prizes won and prize forecasts for each cardholder,
publication of prizes for each cardholder, and issue of
the bets to be supported, internet publication of all
the data for each cardholder: forecasts based on
cardholders´current consumption and prizes in previous
draws.
4.- Logistics for backing the bets: acquisition and
custody.
5.- Internet site design for the forecasts and
publication of prizes.
6.- Management resources: Systems plan, Computer
application and Technical assistance staff.
7.- Master performance plans: Integration with the
operator, Mathematical Calculation of the groups of
cardholders, Communication Plan, Contingency plan,
Support Plan, Publication of Prizes and Prize-giving.
8.- Security and control: ISO9002 recognition, internal
and external (operator´s) audits. |
|
XXI -
Number V-127-02,
from 21-01-2002, 16th version |
|
“HIPER-JUEGO. CINES. INTRODUCCION - «LA EMOCION DEL
CINE»”
“SHOP2WIN. CINEMAS. INTRODUCTION - «THE THRILL OF
GOING TO THE CINEMA»”
Marketing analysis for the application of the Shop2Win
loyalty programme in chains of cinemas and film
distributors in general. The new paradigm is “The thrill
of going to the cinema”. |
|
XXII
- Number V-622-02,
from 06-05-2002, 17th version |
|
“ANALISIS DE ESCENARIOS, POTENCIA EN EL REPARTO DE
PREMIOS Y SINERGIA DE CRECIMIENTO DE HIPER-JUEGO. 5 Y 10
MILLONES DE TITULARES. BANCA Y TELEFONIA”
“ANALISYS OF SCENARIOS, PRIZE-GIVING POWER AND SYNERGY
OF GROWTH IN SHOP2WIN. 5 AND 10 MILLON CARDHOLDERS.
BANKING AND PHONE COMPANIES”
Economic analysis of the cost of Shop2Win loyalty
programme and prize returns for companies which have a
high number of cardholders, between 5 and 10 million.
New prize-giving method based on an accumulated
jackpot of the unclaimed prizes in prior draws.
Demonstration of the possibility of prize refund, 75%
over the bets investment. Optional and possible
forecasts of prizes with a certainty of 50% and 68%
respectively. 80/20 Paretto´s rule for the permanent
forecast of prizes for clients, including the amounts of
money they may get. Prize analysis and historical L.A.E
(Spanish National Lottery) lottery takings in 2001.
Verification of the theoretical forecasts of the
mathematical forecasts. Choice of the most efficient
draws according to their refund ratio. Statistical
projections for 4 different application fields between 5
and 10 million users and two types of weekly bets. |
|
XXIII
- Number V-755-02,
from 27-05-2002, 18th version |
|
“ESTIMULACION CONTINUA DE LOS CONTENIDOS DE FIDELIZACIÓN
DE HIPER-JUEGO A TRAVES DE LA TELEFONIA. COOPERACION DE
MEDIOS. COLABORACION CON OTROS SECTORES. LOTERIA
EUROPEA”
“PERMANENT STIMULUS OF THE CONTENTS OF THE SHOP2WIN
LOYALTY PROGRAMME THROUGH PHONE COMPANIES. MEDIA
COOPERATION. COLLABORATIONS WITH OTHER SECTORS. EUROPEAN
LOTTERY”
Synergy analysis of Shop2Win between two different
operators, one of them being a phone company.
Communication of big prize forecasts to the cardholder
by means of an exclusive method for phone companies (SMS).
Checking of the results at cardholders’ expense if
requested by them. Free forecast of important prizes to
many cardholders paid to the phone company by the
loyalty company. Investigation of new business
possibilities between the two operators. Means and
sectors cooperation. Great expectations for Shop2Win
with the forthcoming European Lottery system.
|
|
XXIV - Number V-861-02,
from 13-06-2002, 19th version |
|
“VENTAJAS COMPETITIVAS DE HIPER-JUEGO EN BANCA,
TELEFONIA y MERCADOS”
“SHOP2WIN COMPETITIVE ADVANTAGES IN BANKING, PHONE
COMPANIES AND MARKETS”
Three Marketing reports analyzing Shop2Win competitive
advantages as stated in Register XV - Number 15.787,
from 19-09-2001, 10th version “SHOP2WIN
COMPETITIVE ADVANTAGES . FIRST THRILLING LOYALTY SYSTEM- WETTBEWERBSVORTEILE MIT
SHOP2WIN” adapted to banking,
phone and market sectors.
In banking, the Shop2Win card provides an attractive
and specific affinity content for football supporters.
Most of them possess their own football club membership
cards and some of them are issued by banks.
In phone companies, the loyalty system application can
be qualified as a “killer application”, investigating
the benefits of the new and exclusive system in branch
differentiation.
In markets and shopkeepers associations (possibility to
be extended to supermarkets as well), these competitive
advantages investigate the new paradigm: “Nature brings
luck” and the advantages of loyal consumption. |
|
XXV -
Number V-1492-02,
from 07-10-2002, 20th version |
|
“IMPLANTACION PROMOCIONAL HIPER-JUEGO DE DURACION ANUAL:
BANCA, TELEFONIA, DISTRIBUCION, RED DE ESTACIONES DE
SERVICIO, PRENSA Y RESTAURACION”
“PROMOTIONAL ANNUAL ESTABLISHMENT OF SHOP2WIN:
BANKING, PHONE COMPANIES, DISTRIBUTORS, CHAINS OF PETROL
STATIONS, NEWSPAPERS AND RESTAURANTS”
Commercial budget for Shop2Win target sectors:
banking, phone companies, distributors, chains of petrol
stations, newspapers and restaurants. It includes a
summary of the basic principles of the contract for the
establishment of an annual Shop2Win card promotion.
The new PVC Shop2Win card is linked to the main
operators´loyalty card: a credit card in banking, for
instance. The consumption or points obtained through the
operator´s card are the requirements which entitle the
cardholder to enter the prize-giving system. It is the
first time that a loyalty card has been introduced as a
complementary card to the operator´s corporate one.
Therefore, it becomes a perfect advertising tool for
the company. It provides the material support for the
bets, the trademark and the cardholder´s name.
Some of the aspects dealt with in this document for the
estimate of a Shop2Win card promotion:
- Temporary transfer of copyright: future rights of
usage, with or without exclusiveness, use of the
industrial design of the card, its system and its
patented trademarks.
- Author´s consultancy: about the services implied in
the promotion for the management and application of the
system. Card design and advertising brochures,
calculation of the cost of the bets in a card, logistics
of bets, real-time computerised management of the
programme, daily design and internet publication of
forecasts for cardholders, call centre equipment for
customer´s queries, etc.
- Application cost depending on the sector, its
duration, contracted exclusiveness level and number of
cards issued:
• Cost of the operation license © Copyright.
• Cost of the system management for the whole promotion.
• Cost of the loyalty gift: cardholder´s bets.
New Shop2Win trademarks are created: adapted to the
banking sectors and the four official languages in four
different Spanish autonomies: CajaJuego®, CaixaJoc®,
KutxaJoku® y CaixaXogo®.
|
|
XXVI
- Number V-1493-02,
from 07-10-2002, 20th version |
|
“ESTUDIO DE IMPLANTACION PROMOCIONAL HIPER-JUEGO PARA EL SECTOR
DE LA PRENSA: PARTE I, II Y APENDICE”
“REPORT ON SHOP2WIN PROMOTIONAL APPLICATION IN THE
PRESS SECTOR: PART I, II AND APPENDIX”
Monographic document dealing with the special
characteristics of applying the Shop2Win card to the
press sector. The loyalty programme is innovative on its
own but we provide a new thrill for newspaper readers.
The new paradigm is “Read and Play”
Due to the difficulty in keeping an electronic track of
newspapers sales, the present document deals with a
feasible method in order to know how many newspapers a
cardholder buys in order to calculate his or her prize
forecast according to the free printed bets reflected in
the card. An example is provided for a whole year
promotion for newspapers readers. |
|
XXVII
- Number V-1695-02,
from 15-11-2002, 22nd version |
|
“EXPECTATIVA DEL REPARTO ANUAL DE PREMIOS EN 4
ESCENARIOS DE COSTE DE TARJETA HIPER-JUEGO CON 12,14,16
Y 18 APUESTAS/SEMANA PARA UNA POBLACION ENTRE 0,3 Y 2
MILLONES DE TITULARES. TODOS LOS SECTORES”
“FORECASTS OF THE COST OF AN ANNUAL SHOP2WIN CARD IN 4
DIFFERENT SETTINGS: 12,14,16 AND 18 BETS PER WEEK FOR A
POPULATION OF 0.3 TO 2 MILION CARDHOLDERS. ALL THE
SECTORS”
This report calculates the yearly cost of the Shop2Win
card for four different settings, depending on the
number of free bets and cardholders: 300,000, 500,000,
1,000,000 and 2,000,000.
These four settings predict, by means of statistical
certainty, both the entire cost of the promotion and the
amount of cash prizes to be given according to three
variables: a) certain prize-giving, b) significant
probability prize-giving and c) possible prize-giving.
|
|
XXVIII
- Number V-1695-02,
from 15-11-2002, 23rd version |
|
“ASPECTOS Y ALTERNATIVAS PARA LA IMPLANTACION
PROMOCIONAL DEL SISTEMA DE FIDELIZACION HIPER-JUEGO EN
UNA RED DE ESTACIONES DE SERVICIO -SECTOR PETROLERAS-”
“SOME ASPECTS AND ALTERNATIVES FOR THE SHOP2WIN SYSTEM
PROMOTIONAL APPLICATION TO PETROL STATION CHAINS – OIL
COMPANIES SECTOR -”
Monographic document dealing with the different aspects
and alternatives for the Shop2Win system
promotional application to petrol station chains (oil
companies sector). The new paradigm is «Refuel and Play»
It is quite usual for this sector to issue anonymous
loyalty cards for customers. On the one hand, we provide
the chance to use those cards together with the
Shop2Win ones by linking the existing ones by means of
a personal code. On the other hand, we also analyse some
other interesting characteristics of this sector, to be
taken into account when applying the Shop2Win
programme to it:
• Anonymous Shop2Win card: issued immediately at the
petrol station counter.
• One Shop2Win card per cardholder or the possibility
to have many.
• Cardholders´sets of cards with a homogeneous
consumption tendency or individual promotions ones.
• High forecasts of prizes through the reduction of the
number of cardholders in a group.
• Destination of the accumulated jackpot at the end of
each promotion.
|
|
XXIX - Number V-118-03,
from 24-01-2003, 24th version |
|
“NUEVO ALICIENTE DE FIDELIZACION HIPER-JUEGO
CONTRIBUYENDO CON EL 2% DEL COSTE DE SUS APUESTAS EN
PROGRAMAS DE SOLIDARIDAD CON LA INFANCIA DEL TERCER
MUNDO EN COLABORACION CON ONG’S”
“SHOP2WIN´S NEW LOYALTY INCENTIVE: CONTRIBUTION FOR
NGOs FIGHTING FOR THIRD WORLD CHILDREN (2% OF THE WHOLE
COST OF THE BETS)”
This report deals with the integration in the Shop2Win
loyalty system of solidarity programmes and
contributions for NGOs devoted to improving the
situation of third world children.
This contribution for children in the third world is set
at a 2% of the total cost of the bets acquired. The
setting up of this contribution does not affect the
prize forecasts, neither does it reduce the prizes nor
imply any extra cost for the operator. It is obtained
through the agreement with the official lottery tickets
office since the bets will be exclusively acquired there
and therefore, they will devote 2% of their commission
for that purpose.
Cardholders will be informed of the contributions and
the number of children supported in the system´s
website.
The contribution adds a social side to both the loyalty
system and consumption itself (needed to be part of the
programme).
|
|
XXX -
Number V-1516-03,
from 27-10-2003, 25th version |
|
“LA
TARJETA HIPER-JUEGO CON CUPONES DE LA ONCE. NORMAS,
COSTE, EXPECTATIVAS, FASES DE IMPLANTACIÓN Y CONTRATO DE
COLABORACIÓN. «EL REGALO DE LA ILUSIÓN”
“THE SHOP2WIN CARD WITH ONCE COUPONS (SPANISH DRAW).
RULES, COST, FORECASTS, APPLICATION STAGES AND
COLLABORATION CONTRACT. «THE GIFT OF HOPE”
Detailed analysis of the application of the Shop2Win
card with ONCE coupons. Revision of the
Shop2Win registries from 1995 onwards. The ONCE
coupons are included on the cards because of their
great expectations regarding prizes from 2002 (bigger
prize-giving in this specific draw since then). Revision
of the commercial sectors. Establishment of ONCE
bets to be included in the cards. Explanation of the new
card design with a number and a series number for the
ONCE daily coupon and the special jackpot
CUPONAZO on Fridays. Authorisation from ONCE to use
their products in the Shop2Win card, logistics and
custody of the coupons. Basic participation rules for
cardholders. Example of forecasts of prize calculations
and cost of the promotion. Stages for the application of
a Shop2Win promotion and contract of cooperation for
the application in new operators. The new paradigm is
«the gift of hope». |
|
XXXI - Nº V-1514-04,
from
13-10-2004, 1th version
|
|
“SITIO
INTERNET DE HIPER-JUEGO.COM ®©
www.hiperjuego.com”
1ª
versión
Contenidos publicados en Internet para la información y
demostración marketiniana de
HiperJuego
a los Operadores
comerciales |
|
XXXII - Nº V-1324-05,
from
23-02-2005, 2nd version
|
|
“SITIO
INTERNET DE HIPER-JUEGO.COM ®©
www.hiperjuego.com”
2ª
versión
Contenidos publicados en Internet para la información y
demostración marketiniana de
HiperJuego
a los Operadores
comerciales |
XXXIII - Nº V-1567-06,
from
03-08-2007, 1th version |
|
“SHOP2WIN INTERNET SITE ®©
www.shop2win.com”
1ª
versión
Contenidos publicados en Internet para la información y
demostración marketiniana de HiperJuego a los Operadores
comerciales |
XXXIV - Nº V-1565-06,
from
03-08-2007, 1th version |
|
“SITIO
INTERNET SHOP2WIN ®©
www.shop2win.com”
.com”
1ª
versión
Contenidos publicados en Internet para la información y
demostración marketiniana de HiperJuego a los Operadores
comerciales |
XXXV - Nº V-1566-06,
from
03-08-2007, 1th version |
|
“MARCO DE UNA PROMOCIÓN HIPERJUEGO PARA EL SECTOR DE LA PRENSA”
Contenidos publicados en Internet para la información y
demostración marketiniana de HiperJuego a los Operadores
comerciales
|
